I am a Ph.D candidiate in quantitative marketing at Simon Business School, University of Rochester. My research has two broad streams:

• I use granular consumer data across the search, purchase, and usage funnel to model consumer choice and inform managerial strategy.  

• I stuty decision making in peer networks (e.g., influencer agencies, sales teams).

Most of my current projects involve collaborations with industry partners from emerging markets like China, India and Bangladesh. Methodologically, I use structural model, causal inference and machine learning, complemented by survey and field experiment.